Develop and execute a NA clinical laboratory VITROS® marketing plan.
Establish and track key performance indicators to measure program effectiveness.
Develop customer-facing and internal positioning, messaging, and collateral to promote placement of VITROS® systems.
Michigan General focuses on shaping marketing initiatives for VITROS® systems in North America. They foster collaboration across teams to effectively position products in the market.
Lead cross-functional digital programs that span platforms, marketing technology, data, and enterprise operating models.
Translate approved digital strategies into execution-ready programs with clear sequencing, governance and measurable outcomes.
Proactively identify and manage cross-team dependencies across Digital Experience, Platforms, Search, Localization, Analytics, and Marketing.
ServiceNow is a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. They connect people, systems, and processes to empower organizations to find smarter, faster, and better ways to work.
Turns Integrated Marketing campaigns into executable orchestration activations.
Owns journey architecture patterns and reusable templates.
Partners with Integrated Marketing, Marketing Automation, and Measurement to improve buying group progression outcomes.
ServiceNow began in San Diego, California in 2004 and is now a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work.
Own the go-to-market strategy for audio and in-game channels.
Develop clear and differentiated positioning and messaging for key channels.
Lead market research and competitive analysis for the channels.
StackAdapt is a leading technology company empowering marketers to precisely reach and engage audiences. With AI-powered optimization, it seamlessly connects brand and performance marketing to drive measurable results. They foster a diverse and inclusive team of collaborative, hardworking individuals.
The Senior Director, Marketing Technology (MarTech) is responsible for building and operating ServiceNow’s global Marketing Technology ecosystem.
Owns the MarTech operating system: defining how platforms, data, workflows, and AI agents work together.
Leads platform strategy, governance, and enablement while partnering closely with Digital Experience, Activation, Data & Analytics, IT, and Integrated Marketing.
ServiceNow began in San Diego, California in 2004. They are now a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®, to empower organizations to find smarter, faster, and better ways to work.
Be a go-to operational contact for marketers navigating campaign and content management processes.
Help ensure work follows a clear, consistent process, clarifying expectations.
Support internal tools, notice patterns, and flag opportunities to simplify processes.
ServiceNow, founded in 2004, provides AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Its intelligent cloud-based platform connects people, systems, and processes to empower smarter, faster, and better ways to work.
Support the planning, execution, and tracking of marketing tasks.
Oversee marketing coordination of events and liaise with internal teams and external vendors.
Assist with the management and tracking of the annual marketing budget.
Spark Power is the leading independent provider of end-to-end electrical services and operations and maintenance services to the industrial, utility, and renewable asset markets in North America. They are committed to delivering the right solutions that keep customers’ operations up and running today and better equipped for tomorrow.
Develop the product’s value proposition and go-to-market strategies.
Identify growth opportunities and develop integrated marketing campaigns.
Build a cross-sell and upgrade engine.
Wealthsimple aims to help everyone achieve financial freedom. By using technology, they make transparent and low-cost financial services available, and they are the largest fintech company in Canada with over 3 million clients and $100B+ in assets.
Own the end-to-end go-to-market strategy and execution for Hightouch’s AdTech products.
Conduct customer, partner, and market research to identify unmet needs, quantify opportunities.
Develop compelling competitive and category narratives around topics like signal loss.
Hightouch is the modern AI platform for marketing and growth teams. Their AI agents reimagine marketing workflows, allowing marketers to create content, plan campaigns, and execute strategies with transformational velocity and performance. They are a rare company built on the intersection of advances in LLMs and agentic AI, and the creation and rapid adoption of cloud data warehouses.
Ensure alignment between development, sales, and marketing teams.
Translate technical features into customer benefits.
Be a product and market evangelist.
Entersekt is a leader in digital banking fraud prevention and payment security, including mobile authentication, mobile app security, and 3-D Secure authentication for issuers, acquirers and payment networks. Entersekt enables secure digital transactions for leading financial institutions globally and protects the digital transactions of over 210 million active users on our platform.